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BrightWay Retail Group achieved a 35% improvement in inventory accuracy and cut stockout incidents by half across their 45-store chain through automated data synchronization and event-driven alerts.
Improvement in Inventory Accuracy
BrightWay's inventory problems stemmed from data latency and system fragmentation. Their POS system (at each of 45 stores), warehouse management system, and e-commerce platform operated as three separate sources of truth that were reconciled through nightly batch jobs. On a good day, these batch jobs completed by 6 AM; on bad days, they failed silently and the discrepancy grew until someone noticed.
The consequences were significant. Stockout incidents — where a customer tries to buy an item that should be in stock but is not — occurred over 200 times per week across all stores, resulting in an estimated $3.2 million in annual lost sales. Overstock was equally problematic: without accurate data, buyers over-ordered to compensate for uncertainty, tying up $1.8 million in excess inventory that sat in the distribution center collecting dust. The e-commerce team had resorted to artificially reducing online inventory availability to 80% of actual stock to avoid overselling, effectively leaving revenue on the table as a hedge against data inaccuracy.
SofMatic's Data Sync & ETL platform replaced BrightWay's nightly batch reconciliation with a real-time change-data-capture pipeline. Every sale, return, transfer, adjustment, and receiving event across all 45 stores, the distribution center, and the e-commerce platform is captured within seconds and propagated to a unified inventory ledger. All three systems now read from the same source of truth, eliminating the discrepancies that plagued the batch-based approach.
Event-Driven Orchestration layers intelligence on top of the real-time data stream. When inventory for a high-velocity item drops below the reorder threshold at any location, an automated workflow triggers a replenishment request to the distribution center — or directly to the supplier for items below DC safety stock. Anomaly detection identifies unusual patterns — a sudden spike in sales of a particular item, inventory counts that deviate from expected patterns, or receiving discrepancies — and alerts the appropriate team in real time. The e-commerce team was able to restore online inventory availability to 98% of actual stock, capturing previously lost revenue without risk of overselling.
Measurable impact from day one.
Inventory accuracy across all channels improved from 71% to 96% with real-time synchronization
Weekly stockout incidents dropped from 200+ to under 100 with predictive replenishment automation
Annual revenue increase from reduced stockouts and restored e-commerce inventory availability
Inventory changes now propagate across all channels in under 10 seconds instead of waiting for overnight batch jobs
BrightWay Retail Group is a specialty home goods retailer operating 45 stores across the southeastern United States, along with a growing e-commerce channel that now accounts for 30% of total revenue. Managing inventory across physical stores, a central distribution center, and an online fulfillment operation had become their most pressing operational challenge as the company scaled.
Inventory discrepancies were a constant source of lost revenue and customer frustration. The company's POS system, warehouse management system, and e-commerce platform each maintained their own inventory counts, and synchronization happened through overnight batch imports that were frequently incomplete or delayed. A customer might order an item online that had already been sold in-store hours earlier, or a store might show stock of a popular item that was actually sitting in a delayed shipment at the distribution center.
SofMatic's Data Sync & ETL and Event-Driven Orchestration platforms gave BrightWay the real-time inventory visibility they needed. Inventory changes across all channels now propagate within seconds, automated alerts detect anomalies before they become stockouts, and predictive reorder workflows ensure popular items are replenished before shelves go empty.
See how SofMatic can transform your operations with a custom automation plan.